
SEO Machine 的 Plain-English 替换表:copy-editing 技能的词级去黑话完整参考【免费下载链接】seomachineA specialized Claude Code workspace for creating long-form, SEO-optimized blog content for any business. This system helps you research, write, analyze, and optimize content that ranks well and serves your target audience.项目地址: https://gitcode.com/GitHub_Trending/se/seomachine本文基于 SEO Machine 仓库中 plain-english-alternatives.md 这份 Plain-English 替换参考表展开:它收录了按字母排序的约 200 组复杂词/冗长短语 → 平实英文对照,以及一份整句删除短语清单,是 copy-editing 技能 做词级编辑时的底层词库。读完全文,你将掌握这套替换表的完整词条、它如何嵌入 Seven Sweeps 编辑流程与 Quick-Pass 快速检查、与 editor 智能体 的Kill Corporate Speak规则如何互相印证,以及平实化改写如何直接服务于仓库内置的可读性评分。这份替换表在 SEO Machine 中的定位SEO Machine 是一个面向 Claude Code 的长文 SEO 内容工作区,其中 copy-editing 技能(v1.0.0)负责编辑、审查、改进现有营销文案。该技能采用多轮聚焦扫读(Seven Sweeps)策略:每一轮只盯一个维度(清晰度、语气、价值主张、证据、具体性、情绪、零风险),并在每轮结束后回查前面几轮是否被破坏。plain-english-alternatives.md 就是挂在这个技能下的参考资料。技能文档在 References 一节明确引用了它,用途是Replace complex words with simpler alternatives(用更简单的词替换复杂词)。它主要服务于两类场景:Sweep 1(Clarity)扫读:检查Jargon or insider language(行话/内部语言)、Abstract language instead of concrete(用抽象语言代替具体语言)等问题,替换表是逐词落实这些检查的查表依据;Quick-Pass 快速编辑:当不需要完整跑七轮扫读时,技能文档给出词级/句级/段级的快速检查清单,替换表与其中的 Replace these 弱词对照表配合使用。文档开头还标注了三个来源:Plain English Campaign 的A-Z of Alternative Words(2001)、Australian Government Style Manual(2024),以及 plainlanguage.gov。这也决定了它的用法基调——它不是创作风格指南,而是一份降负词典:把正式、法律腔、机构腔的词换成读者一眼能懂的词。三条使用原则结合技能文档的 Core Philosophy,使用这份替换表时应遵循三条原则:替换复杂词,不改核心信息。技能文档强调 Dont change the core message; focus on enhancing it。替换只作用于词汇层,不改变论断、数据和事实。删除比替换更彻底。文档末尾的 Phrases to Remove Entirely 清单里的短语often add nothing,应直接删除而不是找一个近义词。每次编辑要有明确理由。技能文档要求 Each edit should have a clear reason,用替换表时,理由就是该词在表中且有更平实的等价词。A–Z 完整替换表以下词条完整继承自 plain-english-alternatives.md,按原文档的字母分组组织。左列为复杂词/短语,右列为平实替换项。A 组复杂词/短语平实替换(an) absence ofno, noneabundanceenough, plenty, manyaccede toallow, agree toacceleratespeed upaccommodatemeet, hold, houseaccomplishdo, finish, completeaccordinglyso, thereforeacknowledgethank you for, confirmacquireget, buy, obtainadditionalextra, moreadjacentnext toadvantageoususeful, helpfuladvisetell, say, informaforesaidthis, earlieraggregatetotalalleviateease, reduceallocategive, share, assignalternativeother, choiceameliorateimproveanticipateexpectapparentclear, obviousappreciablelarge, noticeableappropriateproper, right, suitableapproximatelyabout, roughlyascertainfind outassistancehelpat the present timenowattempttryauthoriseallow, letB 组复杂词/短语平实替换belatedlatebeneficialhelpful, usefulbestowgiveby means ofbyC 组复杂词/短语平实替换calculatework outceasestop, endcircumventavoid, get aroundclarificationexplanationcommencestart, begincommunicatetell, talk, writecompetentablecompilecollect, makecompletefill in, finishcomponentpartcompriseinclude, make up(it is) compulsory(you) mustconcealhideconcerningaboutconsequentlysoconsiderablelarge, great, muchconstitutemake up, formconsultask, talk toconsumptionusecurrentlynowD 组复杂词/短语平实替换deducttake offdeemtreat as, considerdeferdelay, put offdeficiencylackdeleteremove, cross outdemonstrateshow, provedenoteshow, meandesignatename, appointdespatch/dispatchsenddeterminedecide, find outdetrimentalharmfuldiminishreduce, lessendiscontinuestopdisseminatespread, distributedocumentationpapers, documentsdue to the fact thatbecausedurationtime, lengthdwellinghomeE 组复杂词/短语平实替换economicalcheap, good valueeligibleallowed, qualifiedelucidateexplainenableallowencountermeetendeavourtryenquireaskensuremake sureentitlementrightenvisageexpectequivalentequal, the sameerroneouswrongestablishset up, showevaluateassess, testexcessivetoo muchexclusivelyonlyexemptfree fromexpeditespeed upexpenditurespendingexpirerun outF 组复杂词/短语平实替换fabricatemakefacilitatehelp, make possiblefinalisefinish, completefollowingafterfor the purpose ofto, forfor the reason thatbecauseforthwithnow, at onceforwardsendfrequentlyoftenfurnishgive, providefurthermorealso, andG–H 组复杂词/短语平实替换generateproduce, createhenceforthfrom now onhithertountil nowI 组复杂词/短语平实替换if and whenif, whenillustrateshowimmediatelyat once, nowimplementcarry out, doimplysuggestin accordance withunder, followingin addition toand, alsoin conjunction withwithin excess ofmore thanin lieu ofinstead ofin order totoin receipt ofreceivein relation toaboutin respect ofabout, forin the event ofifin the majority of instancesmost, usuallyin the near futuresoonin view of the fact thatbecauseinceptionstartindicateshow, suggestinformtellinitiatestart, begininsertput ininstancescasesirrespective ofdespiteissuegive, sendL–M 组复杂词/短语平实替换(a) large number ofmanyliaise withwork with, talk tolocalityplace, arealocatefindmagnitudesize(it is) mandatory(you) mustmannerwaymodificationchangemoreoveralso, andN–O 组复杂词/短语平实替换negligiblesmallneverthelessbut, howevernotifytellnotwithstandingdespite, even ifnumerousmanyobjectiveaim, goal(it is) obligatory(you) mustobtaingetoccasioned bycaused byon behalf offoron numerous occasionsoftenon receipt ofwhen you geton the grounds thatbecauseoperatework, runoptimumbestoptionchoiceotherwiseoroutstandingunpaidowing tobecauseP 组复杂词/短语平实替换partiallypartlyparticipatetake partparticularsdetailsper annuma yearperformdopermitlet, allowpersonnelstaff, peopleperusereadpossesshave, ownpracticallyalmostpredominantmainprescribesetpreservekeeppreviousearlier, beforeprincipalmainprior tobeforeproceedgo aheadprocuregetprohibitban, stoppromptlyquicklyprovidegiveprovided thatifprovisionsrules, termsproximitynearnesspurchasebuypursuant tounderR 组复杂词/短语平实替换reconsiderthink againreductioncutreferred to ascalledregardingaboutreimburserepayreiteraterepeatrelating toaboutremainstayremainderrestremunerationpayrendermake, giverepresentstand forrequestaskrequireneedresidencehomeretainkeeprevisedchanged, newS 组复杂词/短语平实替换scrutiniseexamine, checkselectchoosesolelyonlyspecifiedgiven, statedstatesaystatutorylegal, by lawsubject todepending onsubmitsend, givesubsequent toaftersubsequentlylatersubstantiallarge, muchsufficientenoughsupplementadd tosupplementaryextraT–U 组复杂词/短语平实替换terminateend, stopthereafterthentherebyby thisthussoto dateso fartransfermovetransmitsendultimatelyin the endundertakeagree, douniformsameutiliseuseV–Z 组复杂词/短语平实替换variationchangevirtuallyalmostvisualiseimagine, seeways and meanswayswhatsoeveranywith a view totowith effect fromfromwith reference toaboutwith regard toaboutwith respect toaboutzonearea应整句删除的短语清单替换表的下半部分是一份Phrases to Remove Entirely清单:这些短语often add nothing,文档的处理建议是Delete them,即直接删除而不是替换。完整清单如下:a total ofabsolutelyactuallyall things being equalas a matter of factat the end of the dayat this moment in timebasicallycurrently(当 now 或直接省略也通顺时)I am of the opinion that(可改为:I think)in due course(可改为:soon,或明确给出时间)in the final analysisit should be understoodlast but not leastobviouslyof coursequitereallythe fact of the matter isto all intents and purposesvery值得注意的是,这份清单与技能文档 Quick-Pass 词级检查中的 Cut these words 高度一致:后者同样列出 very/really/extremely/incredibly 等弱强化词,以及 just/actually/basically 等填充词。也就是说,整句删除是替换表与快速检查清单共同认可的最高优先级动作——先删废话,再谈换词。与 Seven Sweeps 编辑流程的衔接copy-editing 技能 定义了七轮扫读:Clarity → Voice and Tone → So What → Prove It → Specificity → Heightened Emotion → Zero Risk,且每轮结束后要回查之前的轮次是否被破坏。替换表在其中有两个明确的接入点:接入点一:Sweep 1(Clarity)的查表依据Sweep 1 检查读者能否听懂,具体包括令人困惑的句式、指代不清的代词、行话或内部语言、歧义句、缺失的上下文。其中Jargon or insider language一项,正是靠替换表逐词命中:凡是出现在 A–Z 表左列的词,都可以按右列给出的平实词改写,而右列常给出多个候选(如 allocate → give, share, assign),允许编辑者按上下文挑选最贴切的一个。接入点二:Quick-Pass 快速编辑当时间不允许跑完整七轮时,技能文档给出 Quick-Pass 检查。词级检查包含一张 Replace these 弱词对照表:弱词强词UtilizeUseImplementSet upLeverageUseFacilitateHelpInnovativeNewRobustStrongSeamlessSmoothCutting-edgeNew/Modern将这张表与替换表对照,可以看到两处细微差异,正好体现了技能清单管营销腔,参考表管书面腔的分工:implement:Quick-Pass 建议替换为 Set up,替换表给出 carry out, do。落地执行语境下取 set up,一般执行语境下取 carry out/do;utilise/utilize、facilitate/facilitate、in order to、due to the fact that:两份清单给出的替换完全一致(use、help、to、because),说明这几组是该工作区最坚定的必换词。Quick-Pass 的句级和段级检查(每句一个意思、句子一般不超过 25 词、每段 2–4 句等)则不依赖替换表,而是与 editor 智能体 的可读性分析(平均句长目标 15–20 词、段落 2–4 句)相互印证。editor 智能体的Kill Corporate Speak:同一套规则的另一处落地仓库中的 editor 智能体 负责把技术准确但机械的文章改得有人味,其Kill Corporate Speak一节给出的替换清单是:Leverage → UseUtilize → UseIn order to → ToDue to the fact that → BecauseIt should be noted that → 直接删除Going forward → Next,或直接删除At the end of the day → 删除,或改用 Ultimately可以看出它与替换表的关系:重叠部分完全一致:Leverage/Utilize → Use、In order to → To、Due to the fact that → Because 在两份文档中逐字对应,说明这组替换是整个工作区的统一标准,不是某个文档的个人偏好;删除规则互相补充:替换表的 Phrases to Remove Entirely 里有 at the end of the day,editor 智能体同样要求删除它;it should be noted that 在替换表中虽未逐字出现,但 it should be understood 同属it should be…式废话前缀,处理原则相同——删掉;对过渡词的判定一致:editor 智能体把 Furthermore、Moreover、Additionally 列为机械感红旗(Robotic Red Flags),而替换表中 furthermore → also, and、moreover → also, and,即把这类拉丁语源过渡词降级为 and/also。此外,editor 智能体在作为自动化质量循环的一环被调用时,会输出结构化 JSON 评分(humanity、specificity、structure_balance、seo、readability 五个维度加权,综合分 ≥ 70 为通过),其中 specificity 维度的典型修正项就是把 many、often、significant 这类模糊限定词替换为具体数字。这与替换表 numerous → many、substantial → large, much 的方向一致,并进一步要求:平实化之后还要往具体化走一步,many 只是中间站,最终目标是73% of companies这种可验证的表述。平实化改写的可度量出口:可读性评分词级替换不只是风格偏好,在 SEO Machine 中它有可量化的出口。readability_scorer.py 基于 textstat 计算 Flesch Reading Ease、Flesch-Kincaid Grade Level 等多项指标并给出 0–100 的综合可读分。从源码内容看,当 Flesch 分数偏低时,模块会提示Content is difficult to read,并建议 Aim for 60-70 for better readability(见 readability_scorer.py)。可以推断,替换表所针对的长词、复合短语(如 in the majority of instances → most, usually)正是拉低 Flesch 分数的典型因素:单词更长、音节更多、句子里修饰成分更重。因此,先用替换表做词级降负,再用可读性评分验证结果,构成改词 → 度量的闭环。如何在仓库中使用这套流程以下流程描述均取自仓库现有文档,只涉及查看与运行,不需要修改仓库内容:入口:在 Claude Code 中通过斜杠命令/copy-editing触发该技能(README.md 的 Marketing Skills 一节将/copywriting、/copy-editing列在 Copywriting 类目下)。技能描述中列出的触发语包括 edit this copy、review my copy、proofread、polish this、copy sweep 等;前置检查:技能要求先检查.claude/product-marketing-context.md是否存在,若存在则先读取,用其中的品牌声音和客户语言指导编辑,避免把品牌口吻编辑丢;选择深度:需要完整质量审查时跑 Seven Sweeps(每轮扫完回查前几轮);快速过一遍时用 Quick-Pass 的词级/句级/段级检查,词级检查中对照本文的 A–Z 替换表和删除清单;协作方式:技能文档的 Working with Copy Sweeps 给出四步协作节奏——跑一轮扫读并呈现实证 → 给出具体改法而非只指出问题 → 让作者做最终决定 → 每轮修改后回查之前的扫读,直到完整一轮扫读不再发现新问题;参考文件:词级替换查 plain-english-alternatives.md;编辑规则与检查清单查 SKILL.md;涉及文章人味化的深度改写时,参考 editor 智能体 的分析框架与编辑报告格式;验证:对长文成品,可运行 data_sources/ 中的可读性评分模块,确认 Flesch 分数落入建议区间,再对照替换表抽查是否仍有遗漏的复杂词。小结plain-english-alternatives.md 是 SEO Machine 词级编辑的事实标准:约 200 组 A–Z 替换词条定义了什么词该换成什么,约 20 条删除短语定义了什么词该直接删掉。它与 copy-editing 技能 的 Seven Sweeps/Quick-Pass 流程、editor 智能体 的 Kill Corporate Speak 规则、以及 readability_scorer.py 的量化评分共同构成了一条查表换词 → 流程约束 → 度量验收的平实化链路。对维护该工作区内容的人来说,把这张表当作词级 lint 规则使用——先删删除清单里的废话,再按 A–Z 表逐词降负,最后用可读性分数验收——就是最贴近仓库设计意图的用法。【免费下载链接】seomachineA specialized Claude Code workspace for creating long-form, SEO-optimized blog content for any business. This system helps you research, write, analyze, and optimize content that ranks well and serves your target audience.项目地址: https://gitcode.com/GitHub_Trending/se/seomachine创作声明:本文部分内容由AI辅助生成(AIGC),仅供参考